|
|
 |
| |
| Conferences |
Speakers |
 |
|
|
|
Dana Todd |
|
|
Dana Todd is one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO (the industry’s largest trade organization) in 2005, after having served on the founding Board of Directors for 2 years prior.
SiteLab provides a broad suite of services in the Internet space, from Web design to online ad campaigns. Since 1997, Todd has led its online marketing team in developing a deep understanding of search engine marketing and highly effective online media buying, with particular emphasis on efficient cost-per-click and keyword-based ad delivery.
Press, industry analysts and technology leaders frequently tap Todd for her knowledge of the search engine marketplace, particularly paid placement and paid inclusion. She reports on the widely-varied and frequently changing industry that allows advertisers and brands to “buy their way to the top” of the search engines. Todd regularly appears as a top-ranked speaker at international conferences such as Search Engine Strategies, @d:Tech, ClickZ and DMA.
Todd talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience. Her passion for helping clients understand and dominate the search space, while still upholding core branding principles, has helped evolve SiteLab’s methodologies and best practices in Web site development and media buying for business and consumer product clients such as Gateway, TurboTax, WD-40 and Hot Spring Spa.
Todd started as a newspaper journalist and editor before switching to advertising. She joined the company in 1996 (then called Bien Logic), and helped spin off SiteLab in 1997. She holds a Bachelor of Journalism in Advertising (ABJ) from University of Georgia (1991). |
|
|
|
|
|
|
