| 8 a.m. - 9 a.m. |
Continental Breakfast & Registration
|
| 9 a.m. - 9:20 a.m. |
Welcome & Introduction
Beau Brendler, Director, Consumer Reports WebWatch
|
9:20 a.m. –
10:20 a.m. |
Research Presentation I:
"Still in Search of Disclosure."
New research based on WebWatch's November 2004 report on disclosure at the Web's top 15 most-trafficked search engines.
Jørgen Wouters, Beau Brendler; Commentary by Gary Ruskin / Q&A
|
10:35 a.m. –
11:15 a.m. |
Research Presentation II:
Rating the Web's Top Health Sites.
Release of the first set of health Web site ratings in partnership with the Health Improvement Institute
Peter Goldschmidt, M.D., Ph.D., Health Improvement Institute; Beau Brendler / Q&A
|
| 11:15 a.m. – Noon |
Keynote Address:
Joel Gurin, Executive Vice President, Consumers Union
|
| Noon - 1:30 p.m. |
Lunch on Your Own
Restaurant recommendations provided
|
1:30 p.m. -
3:30 p.m.
Concurrent sessions & forums |
Panel Session I: Who's Paying for My Search? Advertising Trends and Search Credibility
Moderator: Jared Spool, User Interface Engineering / Q&A
Panel Session II: In Search of Good Health: Improving Site Credibility and Search Relevance
Moderator: Chuck Bell, Consumers Union / Q&A
|
| 3:30 p.m. – 4 p.m. |
Taking the Pledge / Closing Remarks
Beau Brendler, Consumer Reports WebWatch
|
| 4 p.m. – 5 p.m. |
Cocktail Reception
Shuttles available to Oakland and San Francisco airports |
