Trust or Consequence:
How Failure to Disclose Ad Relationships
Threatens to Burst the Search Bubble
(A free conference)
Thursday, June 9, 2005
9 a.m. – 4 p.m.
Cocktail reception to follow 4 p.m. - 5 p.m.
Claremont Resort & Spa
Berkeley, California
Near San Francisco; accessible via Oakland or San Francisco International Airports
Learn how search engines are making millions at the risk of losing customer trust.
Join a discussion about how to improve the way search results, including health information, are displayed -- so that anyone can tell advertising from the real thing. Come be a part of an effort to make a difference!
More like an industry roundtable, this FREE, open forum promises to be unlike any other you’ve attended. We’re inviting executives from the top search engines and health-information sites for a provocative discussion about customer loyalty, open disclosure about advertising and search results, and just how consumers are finding (or not finding) the information that matters most to them.
Attention Search Engine/Health Information Search Leaders and Consumers:
This event is a FREE and Open Forum.
Who Should Attend:
In addition to consumers and search/health information search leaders, this event will be particularly useful to top executives in marketing and advertising, customer relations, public affairs, and other visionary members of your team who know that the consumer is the heart of your business. You’ll be in the company of your peers and hear directly from industry experts and consumers about what’s working and what’s not in search today.
Agenda
Click here for important agenda details.
Preliminary/Invited List of Speakers and Panelists:
Dr. Stephen Barrett, Board Chairman, Quackwatch Inc. and NCAHF Vice President and Director of Internet Operations
Matt Cutts, Google
Pam Dixon, Executive, Director, World Privacy Forum
Tom Eng, VMD, MPH, President and Founder of the eHealth Institute
Nan Forte, Vice President, WebMD
Peter Goldschmidt, Founder and President, Health Improvement Institute
Joel Gurin, Executive Vice President, Consumers Union
Mara Hannula, Senior Director of E-commerce Marketing, Marriott Hotels
Cheryl C. Ho, Senior Vice President of Search Marketing, LinkShare Corp.
Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM Corp., and author of Search Engine Marketing, Inc.
Jared Spool, Founding Principal, User Interface Engineering
Rob Smahl, Vice President of Marketing and Communications, PriceGrabber.com
Nicole Spelhaug, Chief of Product Development, MayoClinic.com
Danny Sullivan, Editor, SearchEngineWatch.com
Dan Thies, Founder, SEO Research Labs
Patricia Thomas, Knight Foundation Chair in Health Journalism, University of Georgia
Dana Todd, President, SEMPO, and Executive VP and Founding Partner, SiteLab International Inc.
Jørgen Wouters, Consultant, Consumer Reports WebWatch
Michael Yang, Founder, President and CEO, Become, Inc.
Pablo Zylberglait, Federal Trade Commission (invited)
(Check this site for updates on speakers)
Registration:
Registration is FREE; however, attendance is limited.
Pre-registration is required. Registration will not be available at the door.
Registration deadline: Monday, June 6, 2005
Click here to register quickly and easily.
Conference Inquiries:
Contact Jhan Snyder at jsnyder@eventandcompany.com or 212.683.2073.
Press Registration:
Advanced Registration for Press is required. Credentials will be required at the door.
Click here to register by June 6th.
Press Inquiries: Contact Chris Capra, Lotus Public Relations at chris.capra@lotus-pr.com or 212.922.5885.
Hotel Accommodations:
A group rate of $179/night has been arranged for your convenience at:
THE CLAREMONT RESORT & SPA
41 Tunnel Road
Berkeley, CA (12 min. from San Francisco)
www.claremontresort.com
Main: 510.843.3000
Reservations: 800.551.7266
For reservations, please contact the hotel directly (not online) at (800) 551.7266 and request the "Consumer Reports WebWatch group rate" of $179 per night (+$12 resort incidental fee) no later than May 13, 2005.
Rooms are limited and subject to availability.
Check-in: 4 p.m.
Check-out: Noon
Airport Transportation
The Claremont is approximately:
35 minutes from Oakland International Airport
45 minutes from San Francisco International Airport
Local Car Service: Pure Luxury 800.626.5466
Local Shuttle Service: Bayporter Express 415.467.1800
Dress Code: Business Casual
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