Transcripts from "Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble"
Consumer Reports WebWatch's Exclusive Search and Health Information Search Conference
Thursday, June 9, 2005
Welcome & Introduction ...view
Speaker:
Beau Brendler, Director, Consumer Reports WebWatch
Presentation of Search Engine Research ...view
Speaker:
Jørgen Wouters, Research Consultant, Consumer Reports WebWatch
Presentation of Health Site Ratings Research ...view
Speaker:
Peter Goldschmidt, Founder and President, Health Improvement Institute
Keynote Speech ...view
Speaker:
Joel Gurin, Executive Vice President, Consumers Union
Who's Paying for My Search?
Advertising Trends and Search Credibility ...view
Speakers:
Jared Spool, User Interface Engineering
Dan Thies, SEO Research Labs
Cheryl Ho, LinkShare
Jorgen Wouters, Consumer Reports WebWatch
Dana Todd, SEMPO
Danny Sullivan, SearchEngineWatch.com
Matt Cutts, Google
Mara Hannula, Marriott International
Mike Moran, IBM
Rob Smahl, PriceGrabber
Michael Yang, Become.com
Brian Bowman, Dogpile
In Search of Good Health:
Improving Site Credibility and Search Relevance ...view
Speakers:
Chuck Bell, Consumers Union
Tom Eng, eHealth Institute
Nicole Spelhaug, MayoClinic.com
Nan Forte, WebMD.com
Peter Goldschmidt, Health Improvement Institute
Stephen Barrett, Quackwatch
Patricia Thomas, University of Georgia
Pam Dixon, World Privacy Forum
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