Trust or Consequence:
Why Credibility is the Killer App for Online Travel
Tuesday, March 1, 2005
9am – 5pm
Frontiers of Flight Museum
6911 Lemmon Avenue – Dallas Love Field
Dallas, Texas
214.350.3600
Consumer Reports WebWatch has spent more than two years creating a body of the industry’s most sought-after, unbiased, performance-based research.
Join Bill McGee, one of the most respected names in travel journalism, in a no-holds-barred presentation and open forum among industry leaders and consumer groups on insights and data you can't find anywhere else:
- Exclusive preview of new WebWatch research on booking first- and business-class airfares
- Future trends in online travel, the biggest market force on the Web
- The impact of "zillion-dollar" marketing competition among the 10 leading independent sites
- Suppliers, such as hotel chains, "buying back" their distribution systems and promising exclusive deals
- Online marketing practices that are confusing at best, deceptive at worst
- The latest on WebWatch’s joint research venture with European consumer groups in the U.K., France, the Netherlands, Belgium, Germany and Denmark
- Cutting through the advertising haze to determine what really rings true at the online cash register
- How five little Web site guidelines can make a big difference in consumer trust
Media/Press Inquiries Only:
Contact Chris Capra, Lotus Public Relations at chris.capra@lotus-pr.com or 212.922.5885.
Conference Logistics Inquiries:
Contact Jhan Snyder at jsnyder@eventandcompany.com or 212.683.2073.
Advanced Registration is Required:
Registration will not be available at the door.
Hotel Accomodations:
A group rate of $139/night has been arranged for your convenience at:
THE MELROSE HOTEL
3015 Oak Lawn Avenue
Dallas, Texas
www.melrosehotel.com
(214) 521.5151
For reservations, please contact the hotel directly (not online) at 214.521.5151 and request the "Consumer Reports WebWatch" group rate by February 1st.
Number of Rooms is limited and subject to availability.
Check-in time is 3pm. Check-out time is 12 noon.
Free Transportation will be provided round-trip from the hotel to the conference site at the Frontiers of Flight museum.
Shuttle Service Directly From Conference to Airport will be provided for $20 per person. Reservations can be made when you register for the conference.
Dress Code: Business Casual
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