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Joel Gurin
Former Executive Vice President
Consumers Union |
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Joel Gurin is former Executive Vice President of Consumers Union (CU), the publisher of Consumer Reports magazine. At CU, he oversaw content development and publishing, fundraising, consumer research, new product development, and strategic planning. He joined CU in 1991 as Science Editor of Consumer Reports; he became Editorial Director in 1994, and Executive V.P. in 1997. [Disclosure: Consumers Union administers Consumer Reports WebWatch.]
As Editorial Director for CU, Gurin was the chief editor of Consumer Reports magazine, which now has a circulation of four million. He led a complete redesign of the magazine during that time. He was also responsible for the newsletter Consumer Reports on Health, for Consumer Reports Books, and for Consumer Reports Television.
Gurin oversaw the launch of Consumer Reports Online in 1997; two years later, he developed the business plan to expand and grow the site. Now called ConsumerReports.org, it has become one of the most successful paid content sites on the web, with close to two million active paid subscribers.
As Consumer Reports’ Science Editor, Gurin directed coverage of health care, medicine, the environment, and nutrition. Under his leadership, the magazine’s health reporting won awards from the American Medical Association, the National Association of Science Writers, and the American Heart Association, as well as two National Magazine Award nominations.
From 1981 to 1990, Gurin was a founding editor and later the Editor-in-Chief of American Health magazine. One of the fastest-growing magazines of the 1980s, American Health was also the first health magazine ever to win the National Magazine Award for General Excellence. During his tenure, the magazine was a finalist for two other National Magazine Awards; won the American Psychological Association’s National Media Award twice; and won the Sidney Hillman Foundation prize.
Gurin has also worked as a writer specializing in science and medicine. His books include The Horizons of Health, The Dieter’s Dilemma, The California Nutrition Book, and Mind/Body Medicine. He has written for more than 20 national publications, including The Atlantic Monthly, Smithsonian, The New York Times, and Psychology Today, and won awards from the American Association for the Advancement of Science and the National Association of Science Writers.
Gurin earned an A.B. degree in Biochemical Sciences from Harvard University in 1975. He graduated magna cum laude, Phi Beta Kappa. He lives with his wife Carol, a psychologist, and their children in Westchester County, N.Y. |
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