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| Jørgen Wouters |
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Jørgen Wouters
Senior Web Producer
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Jørgen Wouters is a veteran journalist and former WebWatch consultant who authored the 2004 Consumer Reports WebWatch report Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results.
The investigative report, which entailed more than six months of research, testing and analysis, found that many of the Web's most popular search engines fell short of providing consumers with "clear and conspicuous disclosure" of advertising within search results, as recommended by the U.S. Federal Trade Commission.
Wouters drafted the 2005 follow-up report as well, Still in Search of Disclosure: Re-evaluating How Search Engines Explain the Presence of Advertising in Search Results, and discussed his findings at a WebWatch conference in Berkeley, California.
He oversaw the creation of the WebWatch sister site, HealthRatings.org. The site is the byproduct of a lengthy collaboration between Consumer Reports WebWatch and the Health Improvement Institute to evaluate the credibility of the Web's 20 most-trafficked health information Web sites. Wouters also served as project manager for the creation of the Consumer Reports Best Buy Drugs site.
Wouters began writing about the Web more than a dozen years ago, when he covered the nascent Internet industry for the Washington Post Company's Washington Technology. He also edited BRP Publications Inc.'s Information & Interactive Services Report, a weekly newsletter for information industry executives.
His special feature on the threat posed by Russia's nuclear arsenal was used to launch ABCNEWS.com, where he covered world news. He also served as a senior producer and fly fishing editor at the outdoor recreation and travel site, Gorp.com.
He began his career as a reporter and later business editor for the Sentinel & Enterprise in Massachusetts. Before becoming a WebWatch consultant, Wouters spent several years writing for the international consulting firm McKinsey & Company.
Among the hundreds of articles he's written over the years are two travel features, one on Norway's fjord country, and another on Turkey's Greco-Roman ruins.
Wouters holds a bachelor's degree in history and geography from the State University of New York at Plattsburgh, and a master's degree in journalism from Syracuse University's S.I. Newhouse School of Public Communications. |
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| Staff |
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| Contributors |
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| Affiliated Consumers Union Staff |
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