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Joseph Turow
Robert Lewis Shayon Professor of Communication
University of Pennsylvania's School For Communication |
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Joseph Turow, Ph.D., is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School For Communication.
Turow is the author of more than 60 articles and nine books on mass media industries. Among them are Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Wired Homestead (edited with Andrea Kavanaugh, MIT Press, 2003), Media Today: An Introduction to Mass Communication (Houghton Mifflin, second edition, 2002), Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989), and Getting Books to Children: An Exploration of Publisher-Market Relations (American Library Association Press, 1979). His new book on the social implications of database marketing will be published by MIT Press in 2006.
His continuing survey work on the internet and the family in relation to issues of marketing and privacy has received a great deal of attention in the popular press as well as in the research community. The most recent report, “Open to Exploitation: American Shoppers Online and Offline” was released in June 2005 and has encouraged journalistic discussion of Americans understanding of, and attitudes toward, such activities as behavioral targeting and price discrimination.
Turow has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, and The Los Angeles Times. His research has received financial support from the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.
The recipient of a number of conference-paper and book awards, Turow has lectured widely and been invited to be a Chancellor’s Distinguished Lecturer at LSU. He has served as the elected chair of the Mass Communication Division of the International Communication Association.
Turow currently serves on the editorial boards of the Encyclopedia of Advertising, The Journal of Broadcasting and Electronic Media, Poetics, Journalism, and New Media & Society. |
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