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Online Advertising Consumer Tips

What's an Ad and What Isn't?

Consumer Reports WebWatch Tips For Consumers
September 13, 2002 ...view
  Resources

Children's Advertising Review Unit (CARU)

http://www.caru.org/

CARU, operated by the Council of Better Business Bureaus, reviews advertising and promotional material directed at children in all media. CARU's self-regulatory guidelines for children's advertising address issues, such as privacy, that are unique to the Internet and online sites directed at children age 12 and under.

Interactive Advertising Bureau (IAB)

http://www.iab.net/

Founded in 1996, the IAB is the industry's leading online advertising association. Its activities include evaluating and recommending guidelines and best practices, and educating the advertising industry about the use of online advertising. The IAB has fielded research on Internet advertising trends and effectiveness, and it has partnered with the Privacy Leadership Initiative in launching a public service ad campaign to inform consumers about how to protect privacy online.
 
 
About the Consumer Center
Consumer Reports WebWatch compiled this list of organizations, agencies, academic programs, professional groups and Web sites with a stake in credibility, consumer protection, privacy and other related issues on the Web. Descriptions of these sites and programs can be accessed by choosing a topic from the left side menu and were written by the Consumer Reports WebWatch staff. Our listing them here does not represent an endorsement by us of their work, but rather is meant to provide consumers with information resources.
Click here for a list of the
top 10 Internet scams in 2003
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