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| Web Credibility |
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E-Mail Preference Service (EPS)
https://www.dmachoice.org/
From the Direct Marketing Association, EPS lets consumers register e-mail addresses they want kept off of spam lists. DMA members (5,000+) are required to use the list, and non-members also will be able to use the service. Registration expires after one year.
Institute of Electrical and Electronics Engineers, Inchttp://www.ieee.org/
IEEE has developed a set of Internet standards intended to improve the Web engineering process and make Web pages more accessible to consumers. Among the issues addressed are intellectual property concerns, accommodations for disabled persons, and privacy.
Disclosure: Jared Spool is a member of IEEE and Consumer Reports WebWatch's advisory board.
People for Internet Responsibilityhttp://www.pfir.org/
Founded in 1999, PFIR is an international coalition of individuals and a resource for people concerned about the development, management and regulation of the Web. PFIR is concerned with a range of issues, including security, spam, privacy and freedom of speech.
Stanford Web Credibility Projecthttp://credibility.stanford.edu/
The Web Credibility Project, a program of Stanford University's Persuasive Technology Lab, seeks to better understand what factors influence people to believe what they find on the Web. The project performs several studies to learn what elements — timeliness, personalized interaction, negative content — affect the perceived credibility of a Web site.
Disclosure: The project's director, B.J. Fogg, is a member of Consumer Reports WebWatch's advisory board. The project has engaged in joint research with WebWatch.
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| About the Consumer Center |
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